2/3/2024 0 Comments Yaoi gay sex mangaUsing an online survey, 724 yaoi consumers (58% male M age = 30.1 years, SD = 10.4) completed the Yaoi Consumption Motives Questionnaire (YCMQ). ![]() The present study aimed to explore and operationalize the motives for yaoi media consumption based on previous qualitative research (Pagliassotti, 2008). ![]() Despite the widespread popularity of this Japanese subgenre, there is a lack of empirical studies on the motives for consuming yaoi media that analyze the full range of motives using reliable research methods. ![]() Yaoi is defined as commercial and fan-created media that thematically focus on the romantic love between two men, often in a sexually explicit way. In recent years, yaoi has been increasingly popular among youth interested in Japanese media such as anime and manga.
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